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NFTW: Gospel Growth & GPU Wars
This week we explore Nigeria's streaming gospel renaissance and China's AI ascendance, mapping how these emerging powers are reshaping global technology and culture.
What's good everyone? Hope you're all doing well. Today we're exploring two seemingly disparate threads – a spiritual renaissance in Nigerian music and the latest developments in the global AI race – that both speak to how communities are asserting their voices in rapidly evolving landscapes.
The New Sound of Nigeria
I was catching up with a friend over coffee last week, discussing the latest streaming numbers from Nigeria, when something caught both our attention: Pastor Lawrence Oyor's "Favour" has emerged as the most streamed Nigerian song of 2025 so far, accumulating 2.9M streams on Spotify in January alone. What makes this particularly interesting isn't just the numbers, but what they represent about shifting cultural currents.
Lawrence Oyor’s “Favour” closes out January as the most streamed Nigerian song of 2025 so far on Spotify, with 2.9M streams. 👏🏾
— The Debut Hub (@thedebuthub)
8:06 AM • Feb 1, 2025
This isn't an isolated phenomenon. Spotify's data shows Christian podcast streams in Nigeria have surged by 482% since 2022, while gospel music streams have skyrocketed by 1,228%. As Jocelyne Muhutu-Remy, Spotify's managing director for Sub-Saharan Africa, noted, this trend has surprised many who assumed Gen Z's relationship with spirituality would follow Western patterns of secular drift.
The rise of gospel music in Nigeria's streaming charts challenges conventional narratives about youth culture and modernisation. While Afrobeats has dominated global conversations about Nigerian music, this parallel surge in gospel streams reveals a more nuanced picture of how young Nigerians are expressing themselves through digital platforms.
What's particularly fascinating is how this trend reflects broader patterns in Nigerian youth culture. This isn't your grandmother's gospel music – today's Nigerian gospel artists are blending traditional spiritual themes with contemporary production values and marketing strategies. They're creating content that resonates deeply with Gen Z's desire for both meaning and modernity.
When I was coming out of Benin Airport a few years back, I remember hearing Mercy Chinwo songs back to back. I was so surprised and my family friends said some gospel artists are as big as Afrobeats artists. Interesting to see data supporting this claim.
— Victor (@victorpazubuike)
4:05 PM • May 28, 2024
This fusion is evident in the way these artists operate. They maintain active social media presences, collaborate with secular artists, and employ sophisticated digital marketing strategies – all while staying true to their spiritual messages. It's a masterclass in how traditional institutions can remain relevant in a digital age.
The economic implications are significant too. With Nigeria's music industry projected to grow at 17% annually through 2027, the gospel segment's expansion represents a major opportunity for artists, producers, and platforms. We're seeing investment flowing into gospel-focused recording studios, streaming platforms, and event venues, creating a new ecosystem of spiritual entertainment.
The AI Race Takes an Eastern Turn
Speaking of shifting landscapes, the recent release of Deepseek's new language model marks an interesting inflection point in the global AI race. While much of the AI narrative has centered around Silicon Valley's developments, this Chinese breakthrough suggests a more complex future for artificial intelligence.
What's particularly fascinating about Deepseek's emergence is that it represents years of methodical development rather than an overnight success. The team has consistently released their research, code, and model weights, building a documented trajectory of innovation. This transparency challenges the notion that significant AI breakthroughs can only emerge from behind the closed doors of major tech companies.
The hardware battle underlying this AI race tells an equally compelling story. Despite U.S. export controls on advanced semiconductors, Chinese firms have shown remarkable adaptability. While NVIDIA's H100 GPUs remain the gold standard for AI training, Chinese companies have begun developing alternative architectures and repurposing gaming GPUs for AI workloads. This resourcefulness mirrors what we've seen in other tech sectors – necessity driving innovation.
The accusations/obsessions over DeepSeek using H100 sound like a rich kids team got outplayed by a poor kids team, who weren't even allowed shoes, and now the rich kids are demanding an investigation into whether shoes were used instead of training harder to improve themselves.
— Jen Zhu (@jenzhuscott)
9:01 PM • Jan 26, 2025
The geopolitical implications are profound. The U.S. maintains its edge through companies like NVIDIA and AMD, but China's domestic chip industry is rapidly evolving. Recent reports suggest Chinese firms have stockpiled enough high-end GPUs to sustain AI development through 2025, while simultaneously investing heavily in domestic chip manufacturing. It's a reminder that technological progress often finds a way, despite regulatory barriers.
Perhaps most intriguing is how this competitive dynamic is reshaping the global AI landscape. While Western companies like OpenAI and Anthropic have prioritised closed development and careful release strategies, Chinese firms like Deepseek are embracing open-source approaches. This divergence in philosophy – between controlled innovation and collaborative development – might ultimately determine not just who leads in AI, but how AI benefits society at large.
Anyone who thinks DeepSeek just came out of nowhere should see this graph.
For each model on this graph, weights, code, and detailed papers were released.
This is a team with a strong track record and has been working hard for a while. They didn't come out of nowhere.
— Tanishq Mathew Abraham, Ph.D. (@iScienceLuvr)
10:51 PM • Jan 29, 2025
The parallels between these stories run deeper than they might first appear. Both Nigeria's gospel renaissance and China's AI advancement represent how communities are charting their own paths through digital transformation. In Nigeria, we're seeing young people reject the assumed trajectory of secularisation, instead using digital platforms to amplify spiritual expression in ways that feel authentic to their experience. Similarly, China's AI development, exemplified by Deepseek's approach, challenges Western assumptions about how technological progress should unfold.
These developments remind us that innovation rarely follows a single prescribed path. As our world becomes increasingly connected, we're seeing how different cultures and communities can embrace new technologies while remaining true to their own values and visions. Whether it's Gen Z Nigerians streaming gospel music or Chinese researchers openly sharing AI developments, these stories suggest that the future will be shaped not by one dominant narrative, but by many voices, each contributing their unique perspective to our collective progress.
To see us out this week - it’s only right we go back to the beginning and start the week with Favour. Whatever your religious affiliations may be I’m sure this song will encourage you and get you right for the new week ahead. Enjoy.
Until next week. Peace.